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Resources

Company

Get The Tour

Innovation Within Academy

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Innovation Within Academy

Search what you want to learn

Innovation Within Academy

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Learn from Interviews

Get started with the template quickly & easily with these helpful articles!

Know Your Customer

Build a deeper understanding of your customer using stories, patterns, and insights revealed through Meta and Note Analysis.

Meta Analysis

Deep analysis that links interview quotes to your hypotheses and surfaces key insights, themes, and summaries.

Analyze Notes

Turn written notes or text from any source into organized insights linked to your hypotheses.

Contradictions & Surprises

How to spot contradictions in what customers say versus what they do, and why unexpected insights often reveal hidden opportunities.

Prioritizing Insights

A simple way to rank insights by importance so you can focus on the evidence that matters most to your strategy.

Validating or Refuting Assumptions

How interviews help you confirm or challenge your assumptions by linking customer quotes directly to your canvas hypotheses.

Spotting Opportunities & Risks

Use interviews to uncover hidden opportunities for growth and spot early risks that could threaten your idea.

Learn from Interviews

Get started with the template quickly & easily with these helpful articles!

Know Your Customer

Build a deeper understanding of your customer using stories, patterns, and insights revealed through Meta and Note Analysis.

Meta Analysis

Deep analysis that links interview quotes to your hypotheses and surfaces key insights, themes, and summaries.

Analyze Notes

Turn written notes or text from any source into organized insights linked to your hypotheses.

Contradictions & Surprises

How to spot contradictions in what customers say versus what they do, and why unexpected insights often reveal hidden opportunities.

Prioritizing Insights

A simple way to rank insights by importance so you can focus on the evidence that matters most to your strategy.

Validating or Refuting Assumptions

How interviews help you confirm or challenge your assumptions by linking customer quotes directly to your canvas hypotheses.

Spotting Opportunities & Risks

Use interviews to uncover hidden opportunities for growth and spot early risks that could threaten your idea.

Learn from Interviews

Get started with the template quickly & easily with these helpful articles!

Know Your Customer

Build a deeper understanding of your customer using stories, patterns, and insights revealed through Meta and Note Analysis.

Meta Analysis

Deep analysis that links interview quotes to your hypotheses and surfaces key insights, themes, and summaries.

Analyze Notes

Turn written notes or text from any source into organized insights linked to your hypotheses.

Contradictions & Surprises

How to spot contradictions in what customers say versus what they do, and why unexpected insights often reveal hidden opportunities.

Prioritizing Insights

A simple way to rank insights by importance so you can focus on the evidence that matters most to your strategy.

Validating or Refuting Assumptions

How interviews help you confirm or challenge your assumptions by linking customer quotes directly to your canvas hypotheses.

Spotting Opportunities & Risks

Use interviews to uncover hidden opportunities for growth and spot early risks that could threaten your idea.

Know Your Customer

Build a deeper understanding of your customer using stories, patterns, and insights revealed through Meta and Note Analysis.

Meta Analysis

Deep analysis that links interview quotes to your hypotheses and surfaces key insights, themes, and summaries.

Analyze Notes

Turn written notes or text from any source into organized insights linked to your hypotheses.

Contradictions & Surprises

How to spot contradictions in what customers say versus what they do, and why unexpected insights often reveal hidden opportunities.

Prioritizing Insights

A simple way to rank insights by importance so you can focus on the evidence that matters most to your strategy.

Validating or Refuting Assumptions

How interviews help you confirm or challenge your assumptions by linking customer quotes directly to your canvas hypotheses.

Spotting Opportunities & Risks

Use interviews to uncover hidden opportunities for growth and spot early risks that could threaten your idea.

Know Your Customer

Build a deeper understanding of your customer using stories, patterns, and insights revealed through Meta and Note Analysis.

Meta Analysis

Deep analysis that links interview quotes to your hypotheses and surfaces key insights, themes, and summaries.

Analyze Notes

Turn written notes or text from any source into organized insights linked to your hypotheses.

Contradictions & Surprises

How to spot contradictions in what customers say versus what they do, and why unexpected insights often reveal hidden opportunities.

Prioritizing Insights

A simple way to rank insights by importance so you can focus on the evidence that matters most to your strategy.

Validating or Refuting Assumptions

How interviews help you confirm or challenge your assumptions by linking customer quotes directly to your canvas hypotheses.

Spotting Opportunities & Risks

Use interviews to uncover hidden opportunities for growth and spot early risks that could threaten your idea.

Understand the Process

Start Your Project

Run Customer Interviews

Learn from Interviews

Track & Update Progress

Manage Workspace

Understand the Process

Start Your Project

Run Customer Interviews

Learn from Interviews

Track & Update Progress

Manage Workspace

Understand the Process

Start Your Project

Run Customer Interviews

Learn from Interviews

Track & Update Progress

Manage Workspace