Get clarity on customer needs
Build products customers love

Helping you transform entrepreneurial ideas
into business ventures

Cloud-based customer development software that scales across teams.
Customer development
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a Lean Startup (Business Model Design, Customer Development, Agile Engineering).
Used by leading organizations
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Lean LaunchPad
Academia
Accelerators
Corporate
Public Sector
Teaching tools for Lean LaunchPad instructors
Use a proven methodology to teach entrepreneurship and help teams achieve product/market fit.
Colleges & Universities
Follow the existing pedagogy for customer discovery or develop your own to teach students the importance of customer-focused innovation.
Accelerators & Incubators
Develop an ecosystem for innovation with a collaborative online workspace and foster the success of new entrepreneurs with a library of knowledge.
Enterprise & Corporate
Avoid the risk from starting a new business or iterating upon an existing product or service by following a tried and true method for innovation.
Public Sector
Prevent business model failure by setting goals, creating an environment for mentorship and getting measurable results, allowing your program to grow.
Achieve your vision
Startups fail at an unacceptable rate. The same is true for new products. You can't afford to spend your precious resources building products that don't meet customer needs or fail because your business model doesn't work.

We're here to help make sure that doesn't happen to you.

Customer development helps you avoid product failure and:

  • Develop a deep understanding of your customers' pain points and needs
  • Inform your vision so you solve problems that matter and build products they will pay for
  • Connect the passion behind your brilliant ideas to your customers' unmet needs so you achieve product/market fit.
The Discovery Platform™ is your guide to help you execute a proven customer development process to de-risk your innovation efforts and keep your team on target.
It starts with a guess
Actually, a series of guesses or more formally, hypotheses.

The first step is a brainstorming session to think through the elemental hypotheses for your product.

  • Who do you think your customers are?
  • What value are you providing?
  • How will you make money?
You will build your business model in the Discovery Platform™. A powerful SaaS platform that's much more than a digital whiteboard with Post-It Notes.

It is a:

  • Gathering space for team brainstorming
  • Research toolkit for tracking customer insight
  • Dashboard for tracking customer discovery progress
Having a collaborative, dynamic hub to manage your customer discovery journey gets you clarity on customers' needs.

Your Business Model Canvas will show your progress and become a go-to repository of knowledge and validated / invalidated hypotheses.
Business Model Canvas
Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.
Start listening
Customer discovery isn't about pitching your great idea to get feedback. It's about asking good questions, listening and understanding unmet needs and pains.

The truth is, talking to customers is harder than you may think. The good news is we'll help you master best practices so you quickly move up the learning curve and avoid common pitfalls that lead to false conclusions or rabbit hole diversions.

The Discovery feature lets you track the teams conversations so this critical institutional knowledge isn't scattered across multiple applications. All team members have access to the entire body of customer interviews so everyone is on the same page.
Track customer conversations
Everyone has their own style of note-taking whether it's jotting down snippets or typing as much detail as possible. Both methods distract attention from the conversation at hand.

Wouldn't it be great to have an assistant capture everything?

The Discovery Platform™ is your personal note-taking assistant. Our SmartTranscript™ technology will record and transcribe your conversations so nothing gets lost. Relax and focus on the conversation.

Now you can reflect back and glean new insight. Imagine the impact this can have on your team.
SmartTranscript™
Have you ever tried navigating the audio of a conversation?

Then you know how frustrating it is to locate important content: you waste time wading through the haystack to find the needles of insight.

Our SmartTranscript™ technology synchronizes the transcript with the conversation so you can listen to any section of text. You can visually scan the transcript or search to locate and listen to sections of interest.

Surface meaning & extract insights
Notes and transcripts are excellent artifacts of your conversations, but to put it to the best use, you need an easy way to track your insights.

The Insights Engine, is a simple yet powerful annotation system for making meaning from chaos. Here are the steps for building evidence to validate the hypotheses in your business model:

  • Create an insight with a single click
  • Click a category to organize it
  • Add a comment to capture your thoughts
  • Link it to a hypothesis to connect the evidence
A library of insights
As you progress on your customer discovery journey, your library of insights will grow. You can manage and navigate this evidence with the Insights View.

Here you can see each team members insights and filter by person, category or business model segment to sift through hundreds of insights. This allows the entire team to review and reflect on the library of insights.

  • Click the speaker icon to hear what the customer said.
  • Click on the insight to view the underlying notes or transcript.
Now the voice of the customer has a seat at the table.

Contact us to learn how the Discovery Platform™ can help you make product/market fit a reality.
The Business Model Canvas, customer interviews & strategic insights will put you firmly on the path to success.

Strategize and fine-tune your innovation and development efforts with our field-tested Discovery Platform™.
Your product/market-fit solution
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Schedule a call to learn how to accelerate your insights for creating innovative products and services that meet customers' needs, wants and desires.
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