After a few interviews, you’ll probably end up with a mountain of quotes, notes, and themes.
The challenge isn’t collecting insights — it’s figuring out which ones actually matter most.

Not every comment is equally important. Some are nice observations, while others are make-or-break signals that can reshape your whole project.

Why Prioritization Matters

• Keeps you from drowning in noise

• Helps your team focus on what will drive real change

• Makes it easier to decide what to test, adjust, or invest in next

How to Prioritize

Our platform helps you rate each insight on a simple scale (High, Medium and Low):

• Low → Minor notes, interesting but not critical

• Medium → Useful, worth keeping an eye on

• High → High-value evidence that directly impacts your hypotheses or strategy

This way, you can quickly see which insights deserve immediate action versus which can wait.

How the Platform Helps

• Meta Analysis highlights explicit vs. implicit insights so you can see which are strongest

• Hypothesis Linking shows exactly which part of your canvas an insight supports or challenges

• Importance Ratings keep your dashboard clear so the biggest insights rise to the top

Pro Tip

Don’t chase every piece of feedback.
If you try to fix everything at once, you’ll end up going in circles.
Focus on the insights that directly impact your customers’ most painful problems first.