Once your transcript is ready, you could scroll through and try to piece together what matters most yourself…
Or you can let our Meta Analysis do the heavy lifting.

Meta Analysis is our deep-dive interview processing engine — it doesn’t just summarize what was said, it pulls out the gold:

• What matters most

• How it connects to your canvas

• What it means for your next steps

What You Get in Every Meta Analysis

1. Executive Summary
   A clear, short overview of the conversation — so you can remember the key points without rereading the whole transcript.
   
   

2. Explicit Insights
   Direct statements that clearly support or refute a specific hypothesis in your canvas.
   Example: “We’ve been struggling to find reliable suppliers for months” → directly supports your “supply chain challenge” hypothesis.
   
   

3. Implicit Insights
   Clues hidden between the lines — things the person didn’t say outright but implied through their story, tone, or examples.
   Example: A customer mentioning they “avoid using the app during busy hours” might reveal a hidden usability issue.
   
   

4. Thematic Analysis
   Patterns and recurring topics that show up in the conversation, even if they’re spread across different parts of the interview.
   This helps you spot trends that go beyond a single quote.
   
   

5. Quote-to-Hypothesis Linking
   Every relevant quote is matched to the exact hypothesis it supports or challenges in your Business Model Canvas.
   No more hunting through notes to figure out where something belongs.
   
   

Why It’s a Game Changer

• Saves hours of manual review and tagging

• Keeps your evidence connected to the right part of your project

• Makes your insights actionable, not just “interesting”

• Works whether you’re a startup founder, corporate team, or research lab running large-scale programs

Not Just for Interviews — Note Analysis

Meta Analysis isn’t limited to recorded interviews.
With Note Analysis, you can paste in text from other sources — event notes, field visits, secondary research — and get the same deep linking of quotes to hypotheses.
Perfect for capturing insights from outside the interview process.

With Meta Analysis, you don’t just end up with a transcript — you end up with organized, connected, decision-ready evidence. That’s the difference between “we talked to customers” and “we learned exactly what to do next.”