Not every valuable insight comes from a recorded customer interview.
Sometimes you get great information in other ways:

• A casual conversation at an industry event

• Observations during a field visit

• Notes from a call that wasn’t recorded

• Feedback collected by another team member

• Excerpts from research papers or reports

With Note Analysis, you can turn any of that raw text into actionable insights — just like you would with a transcript.

How It Works

1. Copy your notes or text from any source

2. Paste them into the Note section for that interview

3. Click “Analyze”

4. The system processes them using the same deep-level method as Meta Analysis

What You Get

• Executive Summary – A quick overview of the main takeaways

• Explicit Insights – Direct statements that clearly support or challenge your assumptions

• Implicit Insights – Hints or patterns hidden in the details

• Thematic Analysis – Recurring topics or issues that stand out

• Quote-to-Hypothesis Linking – Every useful piece of evidence is connected to the right hypothesis in your canvas
  
  

Why It’s Useful

• Keeps all evidence in one place, even if it didn’t come from a formal interview

• Helps you avoid losing valuable feedback buried in notebooks, inboxes, or chat messages

• Works for both structured programs (like universities or accelerators) and large organizations that collect information from many sources

With Note Analysis, you can make sense of all the information you gather — whether it’s recorded, written, or just scribbled down on a napkin — and keep it connected to the bigger picture of your customer discovery work.