Here’s the truth: even though a Business Model Canvas looks simple, creating a good one from a blank page can feel like pulling teeth — especially if you’ve never done it before.

1. The Blank Page Problem

You open a fresh canvas and… nothing.
Do you start with customers? With your solution? With funding?
Without guidance, it’s easy to feel stuck before you’ve even begun.

2. The “Am I Doing This Right?” Doubt

Maybe you start filling it in, but then you second-guess yourself.

• Is this too vague?

• Is this the right customer segment?

• Am I supposed to list every single thing we do here?

That uncertainty can slow you down or stop you entirely.

3. Overthinking Every Box

You might spend hours debating wording or moving sticky notes around, trying to make it “perfect” before you’ve even talked to a single customer.

4. Wasting Time on the Wrong Parts

It’s easy to pour effort into sections that don’t matter yet and ignore the ones that do — especially if you don’t have a clear process to follow.

5. The Complexity of Big Projects

If you’re working in a large organization — say a government lab, research center, or corporate innovation team — it’s not just you filling it in.

You’ve got multiple departments, stakeholders, and opinions to manage.
That can make the process slow, messy, and political.

And here’s the kicker:
Every day you spend wrestling with the canvas is a day you’re not talking to real customers or users.

That’s why on our platform, you have two options:

• Build manually if you prefer full control

• Or start with an automatically generated canvas so you can skip the blank page entirely and begin refining right away