A Business Model Canvas is like a one-page blueprint for your idea.
Instead of writing a huge, complicated plan, the canvas breaks your idea into clear, connected sections so you can see the big picture at a glance.

It’s made up of different “building blocks” that cover the essentials:

• Who you’re trying to help (your audience or beneficiaries)

• What problem you’re solving for them

• How your solution works

• How you’ll deliver it

• What resources and partners you need

• How you’ll measure value or impact

Why It Works for Any Scale

• For a solo founder → It’s a simple, visual way to get your idea out of your head and into a shareable format.

• For a big organization → It aligns multiple teams and stakeholders around the same vision, even if the project is complex or spread across locations.

Whether you’re launching a small business app or leading a multi-year research initiative, the canvas helps everyone see the same roadmap.

Why We Start Here

Think of it like laying out the puzzle pieces before you start building.
You’ll see where the gaps are, which parts are connected, and where you might need more information.

And here’s the best part — your canvas isn’t carved in stone. It’s a living document that changes as you learn from the people you’re building for.