Every great project — whether it’s a startup app, a public research program, or a multi-million-dollar innovation initiative — starts with a simple idea.

• It could be a spark you get while walking to work.

• It could be a problem your team keeps running into in the field.

• It could be a bold vision set by your organization or research department.

Here’s the thing — you don’t need a 50-page proposal, a stack of reports, or endless meetings to get started. You just need to write down the core of the idea in clear, everyday language.

Example (startup):

“An app that helps busy parents plan healthy meals in under 10 minutes.”

Example (large organization):

“A nationwide program to help rural farmers access real-time soil health data.”

Why keep it simple?

Because your idea is the seed that will grow into your Business Model Canvas — the visual map that organizes your assumptions, goals, and plans in one place.

Whether you’re a solo founder or part of a national research lab, this is the same starting point. Once you’ve captured that core statement, we’ll help you transform it into a clear, structured canvas you can use to align your team, brief stakeholders, and start gathering evidence.