Insights are only valuable if you use them.
Once you’ve gathered interviews, transcripts, and analysis, the real question is: What will you do with what you’ve learned?

1. Update Your Canvas

Your Business Model Canvas isn’t a static document — it’s a living map.
After each round of interviews:

• Mark hypotheses as Supported, Refuted, or Unclear

• Add new assumptions or customer needs that weren’t in your original canvas

• Adjust your value proposition, customer segments, or revenue model based on what you learned

2. Decide on Next Moves

• Double down on validated opportunities

• Redesign or pivot when assumptions are challenged

• Run more interviews where evidence is unclear

The key is progress: every interview should move you closer to clarity.

3. Share with Your Team

Discovery is most powerful when it’s shared.

• Show your team the updated canvas and insights

• Use evidence-backed decisions to align everyone

• Give stakeholders and mentors confidence that your direction isn’t just opinion — it’s grounded in customer reality

4. Plan Your Next Experiment

Sometimes the next step isn’t building — it’s testing again.
Design your next round of interviews or experiments to go deeper into areas that still feel uncertain.

The Platform Advantage

Because every quote, insight, and status is linked directly to your canvas, you don’t waste time copying data between tools.
You can move straight from learning to action without losing momentum.