One of the biggest challenges in customer discovery is keeping track of everything you’ve learned.
Notes get scattered, recordings get lost, and insights get forgotten.

That’s why our platform doesn’t just help you capture interviews — it helps you build a library of evidence you can return to anytime.

Why It Matters

• Ensures nothing gets lost — every quote, transcript, and note is stored in one place

• Makes your insights searchable and organized, so you can find what you need in seconds

• Gives you a reliable record to show investors, mentors, or team members

• Provides proof of learning for programs, accelerators, or research reports

How It Works on the Platform

• Every interview and note you add is automatically stored with the customer’s details

• Quotes are linked to the exact hypotheses they support or challenge

• You can filter insights by customer segment, theme, or status (Supported / Refuted / Unclear)

• The timeline view lets you see how your understanding has evolved over time

The Long-Term Benefit

Over weeks or months, this library becomes one of your most valuable assets.
It’s not just a history of what customers said — it’s a body of evidence that grows with your project, guiding your decisions at every stage.