Customer Discovery. Without the Pain.
Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.
Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.
Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.
Trusted by 150+ innovators around the planet
Trusted by 150+ innovators around the planet
Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.
Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.
Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.
Skip the guesswork, get to product clarity.
Skip the guesswork, get to product clarity.
Customer discovery is one of the toughest stages of product building. Picture this: You have a game-changing idea, but does it resonate with your audience? To find out, you need actionable insights. So where do you begin? How do you know which questions to ask, and how do you make sense of the hours of customer interviews?
The Problem
The Problem
The Problem
Our AI powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.
Our AI powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.
Think Like a Scientist
Think Like a Scientist
Think Like a Scientist
Our platform helps you create viral products based on qualitative research and the scientific method. Research and collect data like a scientist, validate your ideas, and watch your vision take flight.
Transcribe your meetings instantly
With new Zoom integrations, find your insights faster.
Transcribe Meeting
View
Original Sound: Off
Rebecca
Christopher
Mute
Stop Video
End
Upcoming interviews
Thu
25
Interview with James Page
12:30 – 2:15 PM
Sat
27
Interview with Jonathan Bon…
2:30 – 4 PM
Transcribe your meetings instantly
With new Zoom integrations, find your insights faster.
Transcribe Meeting
Rebecca
Christopher
Upcoming interviews
Thu
25
Interview with James Page
12:30 – 2:15 PM
Sat
27
Interview with Jonathan Bon…
2:30 – 4 PM
Transcribe your meetings instantly
With new Zoom integrations, find your insights faster.
Transcribe Meeting
View
Original Sound: Off
Rebecca
Christopher
Mute
Stop Video
Upcoming interviews
Thu
25
Interview with James Page
12:30 – 2:15 PM
Sat
27
Interview with Jonathan Bon…
2:30 – 4 PM
Step 1: Start with Observations
Get quick, accurate transcriptions of your meetings and interviews so you can focus on what matters most: understanding customer needs and gaining reliable insights.
Step 2: Develop a Hypothesis
Streamline customer discovery, gather feedback efficiently, and engage directly with your audience. Pinpoint pain points, preferences, and expectations for authentic insights that drive market success and satisfaction.
Insight Rating
Link Insight to Hypothesis
The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.
Insight Rating
Link Insight to Hypothesis
The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
Insight Rating
Link Insight to Hypothesis
The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
Insight Rating
Insight Rating
Link Insight to Hypothesis
The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.
Insight Rating
Link Insight to Hypothesis
The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.
Value Propositions
Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.
Our unique recipe and personal touch create a superior lemonade experience.
Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.
Value Propositions
Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.
Our unique recipe and personal touch create a superior lemonade experience.
Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.
Step 3: Test through Experiments
Step 3: Test through Experiments
Connect all the dots. Start your discovery by uncovering correlations and patterns to propel further investigation and research.
Connect all the dots. Start your discovery by uncovering correlations and patterns to propel further investigation and research.
Step 4: Analyze the Results
Step 4: Analyze the Results
Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.
Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.
Insights (29)
Person
Date
Interviewee
Rating
Quote
Tag
Tags
04/15/24
Jonathan Boham
They always use freshly squeezed lemons, and you can really taste the difference.
General Insight
04/03/24
Victoria Nam
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
General Insight
03/29/24
Roberta Paskal
The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.
KA
Feedback
MH
06/30/21
Jonathan Bonham
fdfsdfsf
MH
06/30/21
Test New Audio
This is my Notes. Changed. ,my change
sdafasdf
RS
MH
06/30/21
Test New Audio
y Notes. Changed. ,my change This change
sdfsdfsd
KP
MH
06/29/21
Publish
sasddasasd
MH
06/29/21
Test New Audio
Changed. ,my change
asdfasdf
LB
05/26/21
testing seconds
One minute has passed
Laurie's Comment
CS
LB
05/21/21
audio
I’m here, I’m not in prison
Instructor insight
KP
11/12/20
Test New Audio
There are currently four projects that were working on.
Cross-org feedback
KP
LB
07/16/20
Instructor Feedback Test
If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?
Highlighted Feedback
KP
LB
07/16/20
Instructor Feedback Test
Overall comment on interview
KA
07/09/20
Nic & James Google
Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.
new feedback team member
KA
07/09/20
Nic & James AWS Audio test
Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.
New Feedback as TM
KP
JB
06/09/19
Instructor Feedback Test
Empty comment
JB
06/08/19
audio
testsdds
JB
06/08/19
audio
hello!
DC
03/03/19
test audio
ght on that that rate information have you ever and the company in your current w
comment
KR
DC
03/03/19
test audio
Yeah is there a particular you're paying he loved her carbon you Carol
comment
VP
DC
10/02/18
audio
t was game day here, so Branden Riddle-Terrell had been out that morning to touch up the diamond, helping to chalk the foul lines and fill in potholes. It was Riddle-Terrell who made the sign that hangs near one of the dugouts — HOME OF THE SAN QUENTIN GIANTS — and who fixed the American flag nearby, and who
Insights (29)
They always use freshly squeezed lemons, and you can really taste the difference.
General Insight
Jonathan Bonham
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
General Insight
New Question
Victoria Nam
The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.
New Feature
New Hypothesis
Roberta Paskal
Insights (29)
Person
Date
Interviewee
Rating
Quote
Tag
Tags
04/15/24
Jonathan Boham
They always use freshly squeezed lemons, and you can really taste the difference.
General Insight
04/03/24
Victoria Nam
The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.
General Insight
03/29/24
Roberta Paskal
The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.
KA
Feedback
MH
06/30/21
Jonathan Bonham
fdfsdfsf
MH
06/30/21
Test New Audio
This is my Notes. Changed. ,my change
sdafasdf
RS
MH
06/30/21
Test New Audio
y Notes. Changed. ,my change This change
sdfsdfsd
KP
MH
06/29/21
Publish
sasddasasd
MH
06/29/21
Test New Audio
Changed. ,my change
asdfasdf
LB
05/26/21
testing seconds
One minute has passed
Laurie's Comment
CS
LB
05/21/21
audio
I’m here, I’m not in prison
Instructor insight
KP
11/12/20
Test New Audio
There are currently four projects that were working on.
Cross-org feedback
KP
LB
07/16/20
Instructor Feedback Test
If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?
Highlighted Feedback
KP
LB
07/16/20
Instructor Feedback Test
Overall comment on interview
KA
07/09/20
Nic & James Google
Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.
new feedback team member
KA
07/09/20
Nic & James AWS Audio test
Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.
New Feedback as TM
KP
JB
06/09/19
Instructor Feedback Test
Empty comment
JB
06/08/19
audio
testsdds
JB
06/08/19
audio
hello!
DC
03/03/19
test audio
ght on that that rate information have you ever and the company in your current w
comment
KR
DC
03/03/19
test audio
Yeah is there a particular you're paying he loved her carbon you Carol
comment
VP
DC
10/02/18
audio
t was game day here, so Branden Riddle-Terrell had been out that morning to touch up the diamond, helping to chalk the foul lines and fill in potholes. It was Riddle-Terrell who made the sign that hangs near one of the dugouts — HOME OF THE SAN QUENTIN GIANTS — and who fixed the American flag nearby, and who
Your Customer Discovery Process, Enhanced by AI
A Strong Start: Create Expert Business Models Instantly
Our AI-driven business model generator gives you a structured foundation, mapping out core assumptions. We designed this feature to help you start with clarity and direction, so you’re ready to test ideas with real customer feedback right from the beginning.
Rapid Clarity: Analyze Interviews with Precision
Time is critical, and manual analysis can slow you down. That’s why we built an AI-powered analysis tool to transcribe, analyze, and highlight key insights quickly, so you can see how responses align with your hypothesis and adjust with confidence.
Insightful Conversations: Ask the Questions That Matter
Effective discovery comes from asking the right questions. Our platform crafts targeted, meaningful questions to uncover your customers' true motivations. We built this feature to ensure every conversation brings you closer to valuable insights.
Data-Driven Decisions: Build Evidence for Your Ideas
Good decisions rely on real evidence. Whether testing a new concept or refining an existing one, our platform helps you collect and organize valuable data. This feature is here to provide you with clear, actionable insights for smarter decision-making.
Insightful Conversations: Ask the Questions That Matter
Effective discovery comes from asking the right questions. Our platform crafts targeted, meaningful questions to uncover your customers' true motivations. We built this feature to ensure every conversation brings you closer to valuable insights.
Data-Driven Decisions: Build Evidence for Your Ideas
Good decisions rely on real evidence. Whether testing a new concept or refining an existing one, our platform helps you collect and organize valuable data. This feature is here to provide you with clear, actionable insights for smarter decision-making.
A Strong Start: Create Expert Business Models Instantly
Our AI-driven business model generator gives you a structured foundation, mapping out core assumptions. We designed this feature to help you start with clarity and direction, so you’re ready to test ideas with real customer feedback right from the beginning.
Rapid Clarity: Analyze Interviews with Precision
Time is critical, and manual analysis can slow you down. That’s why we built an AI-powered analysis tool to transcribe, analyze, and highlight key insights quickly, so you can see how responses align with your hypothesis and adjust with confidence.
Why Choose Innovation Within?
Efficient, Insightful, and Actionable
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.