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Solutions

Resources

Company

Customer Discovery. Without the Pain.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Trusted by 150+ innovators around the planet
Trusted by 150+ innovators around the planet

Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.

Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.

Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.

Skip the guesswork, get to product clarity.

Skip the guesswork, get to product clarity.

Customer discovery is one of the toughest stages of product building. Picture this: You have a game-changing idea, but does it resonate with your audience? To find out, you need actionable insights. So where do you begin? How do you know which questions to ask, and how do you make sense of the hours of customer interviews?

The Problem

The Problem

The Problem

Our AI powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.

Our AI powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.

Think Like a Scientist

Think Like a Scientist

Think Like a Scientist

Our platform helps you create viral products based on qualitative research and the scientific method. Research and collect data like a scientist, validate your ideas, and watch your vision take flight.

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

View

Original Sound: Off

Rebecca

Christopher

Mute

Stop Video

End

Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

Rebecca

Christopher

Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

View

Original Sound: Off

Rebecca

Christopher

Mute

Stop Video

Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Step 1: Start with Observations

Get quick, accurate transcriptions of your meetings and interviews so you can focus on what matters most: understanding customer needs and gaining reliable insights.

Step 2: Develop a Hypothesis

Streamline customer discovery, gather feedback efficiently, and engage directly with your audience. Pinpoint pain points, preferences, and expectations for authentic insights that drive market success and satisfaction.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Value Propositions

Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.

Our unique recipe and personal touch create a superior lemonade experience.

Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.

Value Propositions

Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.

Our unique recipe and personal touch create a superior lemonade experience.

Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.

Step 3: Test through Experiments

Step 3: Test through Experiments

Connect all the dots. Start your discovery by uncovering correlations and patterns to propel further investigation and research.

Connect all the dots. Start your discovery by uncovering correlations and patterns to propel further investigation and research.

Step 4: Analyze the Results

Step 4: Analyze the Results

Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.

Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.

Insights (29)

Person

Date

Interviewee

Rating

Quote

Tag

Tags

04/15/24

Jonathan Boham

They always use freshly squeezed lemons, and you can really taste the difference.

General Insight

04/03/24

Victoria Nam

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

General Insight

03/29/24

Roberta Paskal

The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.

KA

Feedback

MH

06/30/21

Jonathan Bonham

fdfsdfsf

MH

06/30/21

Test New Audio

This is my Notes. Changed. ,my change

sdafasdf

RS

MH

06/30/21

Test New Audio

y Notes. Changed. ,my change This change

sdfsdfsd

KP

MH

06/29/21

Publish

sasddasasd

MH

06/29/21

Test New Audio

Changed. ,my change

asdfasdf

LB

05/26/21

testing seconds

One minute has passed

Laurie's Comment

CS

LB

05/21/21

audio

I’m here, I’m not in prison

Instructor insight

KP

11/12/20

Test New Audio

There are currently four projects that were working on.

Cross-org feedback

KP

LB

07/16/20

Instructor Feedback Test

If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?

Highlighted Feedback

KP

LB

07/16/20

Instructor Feedback Test

Overall comment on interview

KA

07/09/20

Nic & James Google

Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.

new feedback team member

KA

07/09/20

Nic & James AWS Audio test

Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.

New Feedback as TM

KP

JB

06/09/19

Instructor Feedback Test

Empty comment

JB

06/08/19

audio

testsdds

JB

06/08/19

audio

hello!

DC

03/03/19

test audio

ght on that that rate information have you ever and the company in your current w

comment

KR

DC

03/03/19

test audio

Yeah is there a particular you're paying he loved her carbon you Carol

comment

VP

DC

10/02/18

audio

t was game day here, so Branden Riddle-Terrell had been out that morning to touch up the diamond, helping to chalk the foul lines and fill in potholes. It was Riddle-Terrell who made the sign that hangs near one of the dugouts — HOME OF THE SAN QUENTIN GIANTS — and who fixed the American flag nearby, and who

Insights (29)

They always use freshly squeezed lemons, and you can really taste the difference.

General Insight

Jonathan Bonham

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

General Insight

New Question

Victoria Nam

The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.

New Feature

New Hypothesis

Roberta Paskal

Insights (29)

Person

Date

Interviewee

Rating

Quote

Tag

Tags

04/15/24

Jonathan Boham

They always use freshly squeezed lemons, and you can really taste the difference.

General Insight

04/03/24

Victoria Nam

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

General Insight

03/29/24

Roberta Paskal

The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.

KA

Feedback

MH

06/30/21

Jonathan Bonham

fdfsdfsf

MH

06/30/21

Test New Audio

This is my Notes. Changed. ,my change

sdafasdf

RS

MH

06/30/21

Test New Audio

y Notes. Changed. ,my change This change

sdfsdfsd

KP

MH

06/29/21

Publish

sasddasasd

MH

06/29/21

Test New Audio

Changed. ,my change

asdfasdf

LB

05/26/21

testing seconds

One minute has passed

Laurie's Comment

CS

LB

05/21/21

audio

I’m here, I’m not in prison

Instructor insight

KP

11/12/20

Test New Audio

There are currently four projects that were working on.

Cross-org feedback

KP

LB

07/16/20

Instructor Feedback Test

If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?

Highlighted Feedback

KP

LB

07/16/20

Instructor Feedback Test

Overall comment on interview

KA

07/09/20

Nic & James Google

Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.

new feedback team member

KA

07/09/20

Nic & James AWS Audio test

Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.

New Feedback as TM

KP

JB

06/09/19

Instructor Feedback Test

Empty comment

JB

06/08/19

audio

testsdds

JB

06/08/19

audio

hello!

DC

03/03/19

test audio

ght on that that rate information have you ever and the company in your current w

comment

KR

DC

03/03/19

test audio

Yeah is there a particular you're paying he loved her carbon you Carol

comment

VP

DC

10/02/18

audio

t was game day here, so Branden Riddle-Terrell had been out that morning to touch up the diamond, helping to chalk the foul lines and fill in potholes. It was Riddle-Terrell who made the sign that hangs near one of the dugouts — HOME OF THE SAN QUENTIN GIANTS — and who fixed the American flag nearby, and who

Your Customer Discovery Process, Enhanced by AI

A Strong Start: Create Expert Business Models Instantly

Our AI-driven business model generator gives you a structured foundation, mapping out core assumptions. We designed this feature to help you start with clarity and direction, so you’re ready to test ideas with real customer feedback right from the beginning.

Rapid Clarity: Analyze Interviews with Precision

Time is critical, and manual analysis can slow you down. That’s why we built an AI-powered analysis tool to transcribe, analyze, and highlight key insights quickly, so you can see how responses align with your hypothesis and adjust with confidence.

Insightful Conversations: Ask the Questions That Matter

Effective discovery comes from asking the right questions. Our platform crafts targeted, meaningful questions to uncover your customers' true motivations. We built this feature to ensure every conversation brings you closer to valuable insights.

Data-Driven Decisions: Build Evidence for Your Ideas

Good decisions rely on real evidence. Whether testing a new concept or refining an existing one, our platform helps you collect and organize valuable data. This feature is here to provide you with clear, actionable insights for smarter decision-making.

Insightful Conversations: Ask the Questions That Matter

Effective discovery comes from asking the right questions. Our platform crafts targeted, meaningful questions to uncover your customers' true motivations. We built this feature to ensure every conversation brings you closer to valuable insights.

Data-Driven Decisions: Build Evidence for Your Ideas

Good decisions rely on real evidence. Whether testing a new concept or refining an existing one, our platform helps you collect and organize valuable data. This feature is here to provide you with clear, actionable insights for smarter decision-making.

A Strong Start: Create Expert Business Models Instantly

Our AI-driven business model generator gives you a structured foundation, mapping out core assumptions. We designed this feature to help you start with clarity and direction, so you’re ready to test ideas with real customer feedback right from the beginning.

Rapid Clarity: Analyze Interviews with Precision

Time is critical, and manual analysis can slow you down. That’s why we built an AI-powered analysis tool to transcribe, analyze, and highlight key insights quickly, so you can see how responses align with your hypothesis and adjust with confidence.

Why Choose Innovation Within?

Efficient, Insightful, and Actionable

Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.

Meaningful Conversations, Real Insights

We help you design interviews that dig deep, uncovering the core needs and motivations of your customers. Get feedback that truly informs your next steps.

Confidence in Every Decision

With insights directly tied to real customer responses, our platform ensures your decisions are backed by trustworthy, data-driven evidence.

Flexible for All Innovators

Whether you’re launching a startup, researching, or teaching, our platform adapts to your needs, making customer discovery easy and impactful.

Tailored solutions for every industry

Whether you're an educational institution, startup accelerator, enterprise, or government organization, we have the tools to support your mission.

An illustration from Carlos Gomes Cabral

01.

Education

Our platform simplifies the entrepreneurial process for students by simplifying customer interviews, tracking insights, and refining hypotheses. Elevate your entrepreneurship program and prepare your students for real-world challenges.

02.

Enterprise

03.

Lab2Market & Lean Launchpad

04.

Accelerators & Incubators

05.

Public Sector & Government

01.

Education

Our platform simplifies the entrepreneurial process for students by simplifying customer interviews, tracking insights, and refining hypotheses. Elevate your entrepreneurship program and prepare your students for real-world challenges.

02.

Enterprise

03.

Lab2Market & Lean Launchpad

04.

Accelerators & Incubators

05.

Public Sector & Government

An illustration from Carlos Gomes Cabral

01.

Education

Our platform simplifies the entrepreneurial process for students by simplifying customer interviews, tracking insights, and refining hypotheses. Elevate your entrepreneurship program and prepare your students for real-world challenges.

02.

Enterprise

03.

Lab2Market & Lean Launchpad

04.

Accelerators & Incubators

05.

Public Sector & Government

An illustration from Carlos Gomes Cabral

01.

Education

Our platform simplifies the entrepreneurial process for students by simplifying customer interviews, tracking insights, and refining hypotheses. Elevate your entrepreneurship program and prepare your students for real-world challenges.

02.

Enterprise

03.

Lab2Market & Lean Launchpad

04.

Accelerators & Incubators

05.

Public Sector & Government

What is Customer Discovery?

Imagine uncovering a strategy so impactful that it could transform the trajectory of your business by aligning precisely with what your customers truly desire.

This is not just any strategy; this is customer discovery, a vital approach that unlocks innovation by diving deep into the heart of your market—the customer.

Enterprise Asana image
Enterprise Asana image
Enterprise Asana image

Success Stories

Success Stories

Our Discovery Platform is already changing the way people innovate — from medical to manufacturing and products.

  • Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days.

    Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.

    Ken Harold

    I-Corp Cohort Leader, Saint Louis University

  • Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.

    Michael Bertrand

    Founder of NewDirections, Louisiana State University

  • Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.

    Maricely Ramirez-Hernandez

    Co-Founder of Burnflex, Rutgers University

  • Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.

    Heather Hiscox

    Founder & CEO, Pause for Change

  • At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process.

    With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs

    Ken Myer

    CoMotion Innovation Hub, University of Washington

  • Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days.

    Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.

    Ken Harold

    I-Corp Cohort Leader, Saint Louis University

  • Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days.

    Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.

    Ken Harold

    I-Corp Cohort Leader, Saint Louis University

  • Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.

    Michael Bertrand

    Founder of NewDirections, Louisiana State University

  • Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.

    Maricely Ramirez-Hernandez

    Co-Founder of Burnflex, Rutgers University

  • Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.

    Heather Hiscox

    Founder & CEO, Pause for Change

  • At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process.

    With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs

    Ken Myer

    CoMotion Innovation Hub, University of Washington

  • Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days.

    Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.

    Ken Harold

    I-Corp Cohort Leader, Saint Louis University

Articles

Explore our content spanning various topics, curated to inform, engage, and help your path to discovery.

Articles

Explore our content spanning various topics, curated to inform, engage, and help your path to discovery.

Articles

Explore our content spanning various topics, curated to inform, engage, and help your path to discovery.

Ready to Validate Your Ideas and Understand Your Customers?

Join thousands who are discovering real insights with Innovation Within. Get started today and turn customer discovery into your most powerful growth tool.

Ready to Validate Your Ideas and Understand Your Customers?

Join thousands who are discovering real insights with Innovation Within. Get started today and turn customer discovery into your most powerful growth tool.

Ready to Validate Your Ideas and Understand Your Customers?

Join thousands who are discovering real insights with Innovation Within. Get started today and turn customer discovery into your most powerful growth tool.

Ready to Validate Your Ideas and Understand Your Customers?

Develop your business model, discover your market, and de-risk your next innovative product. Schedule a demo today.