The Lean Startup approach, developed by entrepreneur Eric Ries, has taken the business world by storm, helping startups to launch and scale with speed and
The Importance of Recording Customer Interviews for Business Model Validation and Innovation
Customer Development is a process that helps businesses understand their customers and create products that meet their needs. It involves identifying specific groups of customers,
Customer discovery is crucial to the success of any business, but sometimes, despite your best efforts, you may find that your original vision simply isn’t
Starting and scaling a business has always been a challenging journey, with no guarantee of success. However, the emergence of the Lean Startup Method has
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