Customer Discovery,
Without the Pain.
Great ideas have the power to change the world—but without deep customer insights, even brilliant innovations fail.
Our AI-powered platform transforms your raw ideas into validated success stories, helping you build products customers actually need—before you invest everything.
Trusted by 150+ innovators around the planet
Trusted by 150+ innovators
around the planet
Helps you ask smarter questions,
and uncover deeper insights
Helps you ask smarter questions,
and uncover deeper insights
Helps you ask smarter questions,
and uncover deeper insights
Your Customer Discovery Checklist
Understand Customer Needs
Identify Pain Points
Validate Assumptions
Uncover Motivations
Your Customer Discovery Checklist
Understand Customer Needs
Identify Pain Points
Validate Assumptions
Uncover Motivations
Your Customer Discovery Checklist
Understand Customer Needs
Identify Pain Points
Validate Assumptions
Uncover Motivations
Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.
Remove the Guesswork from Innovation
Most founders build first and validate later. We flip the script. Our platform guides you through a proven discovery process, turning customer conversations into actionable insights that shape successful products.
Think Like a Scientist
Research shows that entrepreneurs who think like scientists—testing ideas, analyzing feedback, and refining their vision with evidence—are more successful. We make this proven method simple and natural.
Discover
Identify your customers’ key problems
Formulate hypotheses to test your ideas
Design targeted interview questions
Discover
Identify your customers’ key problems
Formulate hypotheses to test your ideas
Design targeted interview questions
Discover
Identify your customers’ key problems
Formulate hypotheses to test your ideas
Design targeted interview questions
Validate
Collect real-world customer insights
Confirm or challenge your assumptions
Update your business model with factual data
Validate
Collect real-world customer insights
Confirm or challenge your assumptions
Update your business model with factual data
Validate
Collect real-world customer insights
Confirm or challenge your assumptions
Update your business model with factual data
Evolve
Uncover new opportunities from feedback
Fine-tune your solutions to meet customer needs
Build a scalable, validated business
Evolve
Uncover new opportunities from feedback
Fine-tune your solutions to meet customer needs
Build a scalable, validated business
Evolve
Uncover new opportunities from feedback
Fine-tune your solutions to meet customer needs
Build a scalable, validated business
Innovation Within turns your ideas into clear hypotheses about customers, their needs, and the product. Our platform creates interview questions, analyzes responses, and uncovers key insights, letting you experiment smarter and turn ideas into successful products faster.
Our Features
Our Features
Our Features
Your Customer Discovery Process
Enhanced by AI
Create a Data-Backed Business Model
Start with clarity. Our AI-driven business model generator instantly transforms your idea into a clear, structured foundation, mapping out core assumptions and hypotheses. Built for immediate direction, so you can launch with confidence and refine with real customer feedback from day one.
We help you ask questions that truly uncover insights
Crafting the right questions is an art and a science. Our platform follows proven methodologies to ensure your interview questions are clear, unbiased, and easy for customers to understand.
By avoiding psychological traps and confusion, we help you create a comfortable environment where customers can share their genuine thoughts and experiences. This means every response is authentic and actionable, giving you insights you can trust to guide your decisions.
Auto-transcribe your interviews
Get quick, accurate transcriptions of your meetings and interviews so you can focus on what matters most: understanding customer needs and gaining reliable insights.
Rapid Clarity: Analyze Interviews with Precision
Streamline customer discovery, gather feedback efficiently, and engage directly with your audience. Pinpoint pain points, preferences, and expectations for authentic insights that drive market success and satisfaction.
Data-Driven Decisions: Build Evidence for Your Ideas
Smart decisions start with real evidence. Whether you're testing a new idea or refining an existing one, our platform organizes valuable data into clear, actionable insights—helping you make smarter moves every time.
Collaborate Seamlessly Across Roles
We integrated collaboration all across the customer discovery journey, where instructors and mentors actively engage with teams through real-time Chat, comments on the Canvas, and Interview feedback. This enables instructors and mentors to guide teams more effectively at each step. With this continuous support, teams make more informed decisions and evolve with greater clarity throughout the process.
Team Members
Team Members
Team Members
Instructors
Instructors
Instructors
Organization Admins
Organization Admins
Organization Admins
Cohort Admins
Cohort Admins
Cohort Admins
Mentors
Mentors
Mentors
Tailored Solutions for Every Industry
Education & Research
Startups & Innovation
Enterprise & Industry
Public & Government
Education & Research
Empowering academic institutions and researchers to innovate.
We provide solutions for:
Education
I-Corps
Lab2Market & Lean Launchpad
Education & Research
Empowering academic institutions and researchers to innovate.
We provide solutions for:
Education
I-Corps
Lab2Market & Lean Launchpad
Education & Research
Empowering academic institutions and researchers to innovate.
We provide solutions for:
Education
I-Corps
Lab2Market & Lean Launchpad
Why Choose Innovation Within?
Meaningful Conversations, Real Insights
We design interviews that go deeper, uncovering your customers’ core needs and motivations. Gain feedback that truly guides your next steps.
Meaningful Conversations, Real Insights
We design interviews that go deeper, uncovering your customers’ core needs and motivations. Gain feedback that truly guides your next steps.
Meaningful Conversations, Real Insights
We design interviews that go deeper, uncovering your customers’ core needs and motivations. Gain feedback that truly guides your next steps.
Efficient, Insightful, and Actionable
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Efficient, Insightful, and Actionable
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Efficient, Insightful, and Actionable
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Confidence in Every Decision
Make decisions you can trust. Our platform ties insights directly to real customer responses, giving you data-driven confidence every step of the way.
Confidence in Every Decision
Make decisions you can trust. Our platform ties insights directly to real customer responses, giving you data-driven confidence every step of the way.
Confidence in Every Decision
Make decisions you can trust. Our platform ties insights directly to real customer responses, giving you data-driven confidence every step of the way.
Flexible for All Innovators
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Flexible for All Innovators
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Flexible for All Innovators
Say goodbye to manual data crunching. Our AI accelerates the process, delivering insights quickly so you can focus on strategic growth.
Success Stories
Success Stories
Our Discovery Platform is already changing the way people innovate — from medical to manufacturing and products.
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis University
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of Washington
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for Change
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLU
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLU
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLU
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLU
With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs.
Ken Myer
University of WashingtonInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days
Ken Harold
Saint Louis UniversityUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews.
Heather Hiscox
Founder & CEO, Pause for ChangeOnce I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of NewDirections
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews.
Heather Hiscox
Founder & CEO, Pause for ChangeOnce I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of NewDirections
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLUInnovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
”
Maricely Ramirez-Hernandez
Co-Founder of Burnflex,
Rutgers UniversityInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
”
Ken Harold
I-Corp Cohort Leader,
Saint Louis UniversityBefore using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
”
Michael Bertrand
Founder of NewDirections, Louisiana State UniversityAt the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
”
Ken Myer
CoMotion Innovation Hub,
University of WashingtonUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
”
Heather Hiscox
Founder & CEO,
Pause for ChangeI was amazed by the insights I surfaced after the fact by reviewing the transcripts of
my conversations. I love using the Discovery PlatformTM for Customer Discovery.
”
Thomas M. Malone
Sr Research Associate,
Behavioral Neuroscience at SLU
With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs.
Ken Myer
University of WashingtonInnovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days
Ken Harold
Saint Louis UniversityUsing the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews.
Heather Hiscox
Founder & CEO, Pause for ChangeOnce I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of NewDirections
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews.
Heather Hiscox
Founder & CEO, Pause for ChangeOnce I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of NewDirections
Frequently
Asked Questions
What is Innovation Within?
Innovation Within is an AI-powered customer discovery platform designed to help founders, researchers, and educators understand their customers deeply. From generating business models to creating customized interview questions and analyzing feedback, our platform turns customer discovery into an efficient, evidence-based process.
What is Innovation Within?
Innovation Within is an AI-powered customer discovery platform designed to help founders, researchers, and educators understand their customers deeply. From generating business models to creating customized interview questions and analyzing feedback, our platform turns customer discovery into an efficient, evidence-based process.
What is Innovation Within?
Innovation Within is an AI-powered customer discovery platform designed to help founders, researchers, and educators understand their customers deeply. From generating business models to creating customized interview questions and analyzing feedback, our platform turns customer discovery into an efficient, evidence-based process.
How does Innovation Within help with business model generation?
How does Innovation Within help with business model generation?
How does Innovation Within help with business model generation?
What’s unique about the AI-generated interview questions?
What’s unique about the AI-generated interview questions?
What’s unique about the AI-generated interview questions?
How does the AI analyze interview transcripts?
How does the AI analyze interview transcripts?
How does the AI analyze interview transcripts?
How does Innovation Within help validate my business model?
How does Innovation Within help validate my business model?
How does Innovation Within help validate my business model?
Who is Innovation Within for?
Who is Innovation Within for?
Who is Innovation Within for?
Can I use Innovation Within without experience in customer discovery?
Can I use Innovation Within without experience in customer discovery?
Can I use Innovation Within without experience in customer discovery?
Who can I contact for support or questions?
Who can I contact for support or questions?
Who can I contact for support or questions?
Articles
Explore our content spanning various topics, curated to inform, engage, and help your path to discovery.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
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