Trusted by 150+ companies around the planet
Trusted by 150+ companies around the planet
Trusted by 150+ companies around the planet
Stop Guessing.
Stop Guessing.
Stop Guessing.
Start
Start
Start
Knowing
Knowing
Knowing
What Your
What Your
What Your Customers Actually Need.
Customers
Customers
Actually Need.
Actually Need.
Innovation Within helps you test your business idea the right way—before you waste time and money building the wrong thing.
Innovation Within helps you test your business idea the right way—before you waste time and money building the wrong thing.
Innovation Within helps you test your business idea the right way—before you waste time and money building the wrong thing.
10,000+
10,000+
Interviews Analyzed
Interviews Analyzed
4 → 1
4 → 1
Weeks Compressed
Weeks Compressed
99%
99%
Find Insights Week 1
Find Insights Week 1
Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.
THE PROBLEM
Why Most New Ideas Fail?
Why Most New Ideas Fail?
Why Most New Ideas Fail?
7 out of 10 startups fail. Not because the idea was bad. Not because the team wasn't smart enough. They failed because they didn't understand what the customer actually needs.
Why Most New Ideas Fail?
THE PROBLEM
Teams think they know what
customers want
They don't check.
They build something.
Then they find out nobody wants it.
They talk to people
But they ask the wrong questions.
They hear what they want to hear.
They miss the warning signs.
By the time they see the problem, it's too late. They've spent all their time and money.
This isn't about needing more data. It's about learning the right way from the start.
Teams think they know what
customers want
Teams think they know what customers want
They don't check.
They build something.
Then they find out nobody wants it.
They talk to people
But they ask the wrong questions.
They hear what they want to hear.
They miss the warning signs.
THE PROBLEM
Why Most New Ideas Fail?
7 out of 10 startups fail. Not because the idea was bad. Not because the team wasn't smart enough. They failed because they didn't understand what the customer actually needs.
Why Most New Ideas Fail?
THE PROBLEM
Teams think they know what
customers want
They don't check.
They build something.
Then they find out nobody wants it.
They talk to people
But they ask the wrong questions.
They hear what they want to hear.
They miss the warning signs.
By the time they see the problem, it's too late. They've spent all their time and money.
This isn't about needing more data. It's about learning the right way from the start.
Teams think they know what
customers want
They don't check.
They build something.
Then they find out nobody wants it.
They talk to people
But they ask the wrong questions.
They hear what they want to hear.
They miss the warning signs.
THE SOLUTION
Innovation Within Turns Your Idea Into a Complete Map of What Must Be True.
Innovation Within Turns Your Idea Into a Complete Map of What Must Be True.
Innovation Within Turns Your Idea Into a Complete Map of What Must Be True.
Innovation Within Turns Your Idea Into a Complete Map of What Must Be True.
When you describe your idea, our AI builds a full business model for you. Not a business plan. A hypothesis map.
All Their Problems
Map out the full range of problems your customers face—not just the obvious ones.
Every Customer Type
See all the different customer segments you might serve, including ones you haven't considered yet.
Why They'd Choose You
Understand what would make customers pick your solution over alternatives.
Where You Could Fail
Find the blind spots and risks you'd miss on your own—before they sink your business.
Now you have something real to test.
All Their Problems
Map out the full range of problems your customers face—not just the obvious ones.
Every Customer Type
See all the different customer segments you might serve, including ones you haven't considered yet.
Why They'd Choose You
Understand what would make customers pick your solution over alternatives.
Where You Could Fail
Find the blind spots and risks you'd miss on your own—before they sink your business.
Now you have something real to test.
HOW IT WORKS
Four Steps to Validate Your Idea
Four Steps to Validate Your Idea
1
Turn Your Idea Into Hypotheses
Describe your idea in plain English. Our AI turns it into a complete business model canvas—a clear map of what must be true for your idea to work.
Different customer types and who actually decides
Why they'd say no
Adoption barriers and competing alternatives
What could go wrong
2
Learn Before Reality Hits
Learn Before Reality Hits
Simulated interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Simulated interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
3
Interview the Right People, Ask Better Questions
Because your assumptions are mapped, interviews become focused. The platform generates questions designed to reveal truth—not confirm bias.
Based on what you need to learn
Designed to avoid leading people
Focused on real behavior, not opinions
Connected to your specific hypotheses
4
Get Real Insights, Not Just Summaries
Most AI tools summarize what people said. Innovation Within analyzes each conversation against your hypothesis map.
What people said directly
What they revealed without saying it
Contradictions between claims and behavior
Patterns across multiple interviews
2
Learn Before Reality Hits
Synthetic interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
HOW IT WORKS
Four Steps to Validate Your Idea
1
Turn Your Idea Into Hypotheses
Describe your idea in plain English. Our AI turns it into a complete business model canvas—a clear map of what must be true for your idea to work.
Different customer types and who actually decides
Why they'd say no
Adoption barriers and competing alternatives
What could go wrong
2
Learn Before Reality Hits
Simulated interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
3
Interview the Right People, Ask Better Questions
Because your assumptions are mapped, interviews become focused. The platform generates questions designed to reveal truth—not confirm bias.
Based on what you need to learn
Designed to avoid leading people
Focused on real behavior, not opinions
Connected to your specific hypotheses
4
Get Real Insights, Not Just Summaries
Most AI tools summarize what people said. Innovation Within analyzes each conversation against your hypothesis map.
What people said directly
What they revealed without saying it
Contradictions between claims and behavior
Patterns across multiple interviews
2
Learn Before Reality Hits
Synthetic interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
HOW IT WORKS
Four Steps to Validate Your Idea
1
Turn Your Idea Into Hypotheses
Describe your idea in plain English. Our AI turns it into a complete business model canvas—a clear map of what must be true for your idea to work.
Different customer types and who actually decides
Why they'd say no
Adoption barriers and competing alternatives
What could go wrong
2
Learn Before Reality Hits
Simulated interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
3
Interview the Right People, Ask Better Questions
Because your assumptions are mapped, interviews become focused. The platform generates questions designed to reveal truth—not confirm bias.
Based on what you need to learn
Designed to avoid leading people
Focused on real behavior, not opinions
Connected to your specific hypotheses
4
Get Real Insights, Not Just Summaries
Most AI tools summarize what people said. Innovation Within analyzes each conversation against your hypothesis map.
What people said directly
What they revealed without saying it
Contradictions between claims and behavior
Patterns across multiple interviews
2
Learn Before Reality Hits
Synthetic interviews help you think before you recruit real people. They are not proof about the real world. They are a way to test your thinking.
Stress-test your hypothesis map
Spot likely objections and confusion
Practice better questions
Find gaps worth testing in real interviews
WHY IT WORKS
Why Innovation Within Works Better
Why Innovation Within Works Better
Why Innovation Within Works Better
Why Innovation Within Works Better
Start With a Complete Picture
Most people test ideas with incomplete mental models. Innovation Within makes your assumptions visible from day one.
Questions That Actually Work
Writing good interview questions is hard. Our AI writes questions that reveal truth, not just confirm what you want to hear.
Understand What It Means
Summaries don't help you make decisions. Innovation Within connects insights to hypotheses so you know what to do next.
Test Before Real Conversations
Our simulated interviews let you practice. They show likely objections and help you find gaps in your thinking first.
Move Fast Without Breaking
Traditional customer discovery takes weeks. We compress four weeks of analysis into one week
Evidence-Backed Decisions
Every insight links back to evidence. You see what supports your idea and what breaks it—no more guessing.
Start With a Complete Picture
Most people test ideas with incomplete mental models. Innovation Within makes your assumptions visible from day one.
Questions That Actually Work
Writing good interview questions is hard. Our AI writes questions that reveal truth, not just confirm what you want to hear.
Understand What It Means
Summaries don't help you make decisions. Innovation Within connects insights to hypotheses so you know what to do next.
Test Before Real Conversations
Our synthetic interviews let you practice. They show likely objections and help you find gaps in your thinking first.
Evidence-Backed Decisions
Every insight links back to evidence. You see what supports your idea and what breaks it—no more guessing.
Move Fast Without Breaking
Traditional customer discovery takes weeks. We compress four weeks of analysis into one week
Start With a Complete Picture
Most people test ideas with incomplete mental models. Innovation Within makes your assumptions visible from day one.
Questions That Actually Work
Writing good interview questions is hard. Our AI writes questions that reveal truth, not just confirm what you want to hear.
Understand What It Means
Summaries don't help you make decisions. Innovation Within connects insights to hypotheses so you know what to do next.
Test Before Real Conversations
Our synthetic interviews let you practice. They show likely objections and help you find gaps in your thinking first.
Move Fast Without Breaking
Traditional customer discovery takes weeks. We compress four weeks of analysis into one week
Evidence-Backed Decisions
Every insight links back to evidence. You see what supports your idea and what breaks it—no more guessing.
WHO IT’S FOR
Built for People Making
High-Stakes Decisions
Built for People Making
High-Stakes Decisions
Built for People Making
High-Stakes Decisions
Built for People Making
High-Stakes Decisions
Enterprise Innovation Teams
Enterprise Innovation Teams
Your company needs new products. You can't afford to launch failures. You need structured validation.
Your company needs new products. You can't afford to launch failures. You need structured validation.
University Researchers
University Researchers
Your technology could change the world. But first, you need to find the right market and the right customer.
Your technology could change the world. But first, you need to find the right market and the right customer.
Accelerators & Programs
Accelerators & Programs
You teach customer discovery to dozens of startups. You need tools that scale and actually work.
You teach customer discovery to dozens of startups. You need tools that scale and actually work.
Founders & Entrepreneurs
Founders & Entrepreneurs
You're risking time and money on an idea. You need to know if it'll work before you build it.
You're risking time and money on an idea. You need to know if it'll work before you build it.
Government & Mission-Driven
Government & Mission-Driven
You serve multiple stakeholders with different needs. You can't guess—you need evidence.
You serve multiple stakeholders with different needs. You can't guess—you need evidence.
Anyone With an Idea
Anyone With an Idea
Whether you're pivoting, exploring, or starting fresh—get the clarity you need before you invest.
Whether you're pivoting, exploring, or starting fresh—get the clarity you need before you invest.
Enterprise Innovation Teams
Your company needs new products. You can't afford to launch failures. You need structured validation.
University Researchers
Your technology could change the world. But first, you need to find the right market and the right customer.
Accelerators & Programs
You teach customer discovery to dozens of startups. You need tools that scale and actually work.
Founders & Entrepreneurs
You're risking time and money on an idea. You need to know if it'll work before you build it.
Government & Mission-Driven
You serve multiple stakeholders with different needs. You can't guess—you need evidence.
Anyone With an Idea
Whether you're pivoting, exploring, or starting fresh—get the clarity you need before you invest.
Trusted by 150+ companies around the planet
Stop Guessing.
Start
Knowing
What Your
Customers
Actually Need.
Innovation Within helps you test your business idea the right way—before you waste time and money building the wrong thing.
10,000+
Interviews Analyzed
4 → 1
Weeks Compressed
99%
Find Insights Week 1
SOCIAL PROOF
Used by Leading Programs Worldwide
Used by Leading Programs Worldwide
Used by Leading Programs Worldwide
Used by Leading Programs Worldwide
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Before using the Discovery Platform, I felt like / was treading water and not seeing much progress getting me toward my goals. Once I got into the platform, I began thinking about development differently. The structure of how the software works allowed me to start asking myself the right questions as I gathered Insights from interviews that which inform how I would build my own platform.
Michael Bertrand
Founder of
NewDirections, Louisiana State University
Innovation Within's Discovery Platform made customer discovery easy for our team. We were able to record, log and review our interviews in multiple locations then hop on a team call and collaborate remotely. Having everything centrally organized where we could surface insights, connect the dots and share our learnings with other team members was incredibly beneficial.
Maricely Ramirez-Hernandez
Co-Founder of
Burnflex, Rutgers University
Innovation Within has been invaluable to our SLUStart I-Corps program. Participants used to spend months trying to gather insights they now have at their fingertips in days. Their content is immediately organized and consumable which allows me, as an educator, to help them dive into business model validation and customer development faster than ever before.
Ken Harold
I-Corp Cohort Leader
Saint Louis University
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
At the University of Washington… we need to manage multiple, often large, commercialization workshops at the same time. This has historically been a very time consuming process. With the Discovery Platform we now have a centralized place where all of our student teams work and receive input from instructors. We run several training programs each year with IW's software and it has been a game changer to managing programs
Ken Myer
CoMotion Innovation Hub
University of Washington
I was amazed by the insights I surfaced after the fact by reviewing the transcripts of my conversations. I love using the Discovery PlatformTM for Customer Discovery.
Thomas M. Malone
Sr Research Associate
Behavioral Neuroscience at SLU
Using the Discovery Platform has been so helpful in uniting our collaborative team to collect, analyze, and respond to data collected from our stakeholder interviews. The team at Innovation Within is extremely responsive and the software can enable anyone and any team to capture insights and propel learning to drive impactful solutions.
Heather Hiscox
Founder & CEO
Pause for Change
Trusted by 150+ companies around the planet
Trusted by 150+ companies around the planet
Trusted by universities across 3 continents
Trusted by universities across 3 continents
10,000+ interviews analyzed
10,000+ interviews analyzed
Trusted by 150+ companies around the planet
Trusted by universities across 3 continents
10,000+ interviews analyzed
COMPARISON
How Innovation Within Compares
How Innovation Within Compares
How Innovation Within Compares
Features
Most Teams
Features
Most Teams
Generic AI
Generic AI
Innovation Within
Innovation Within
Business Model
Business Model
Partial, in your head
Partial, in your head
Generic template
Generic template
Complete hypothesis map
Complete hypothesis map
Interview Questions
Interview Questions
Written from scratch
Written from scratch
Random questions
Random questions
Mapped to what you need to learn
Mapped to what you need to learn
Analysis
Analysis
Manual summaries
Manual summaries
Generic summary
Generic summary
Connected to your hypotheses
Connected to your hypotheses
Learning Speed
Learning Speed
4-6 weeks
4-6 weeks
Fast but shallow
Fast but shallow
1 week, deep insights
1 week, deep insights
Quality
Quality
Depends on experience
Depends on experience
One-size-fits-all
One-size-fits-all
Built for validation
Built for validation
COMPARISON
How Innovation Within Compares
Features
Most Teams
Generic AI
Innovation Within
Business Model
Partial, in your head
Generic template
Complete hypothesis map
Interview Questions
Written from scratch
Random questions
Mapped to what you need to learn
Analysis
Manual summaries
Generic summary
Connected to your hypotheses
Learning Speed
4-6 weeks
Fast but shallow
1 week, deep insights
Quality
Depends on experience
One-size-fits-all
Built for validation
COMPARISON
How Innovation Within Compares
Features
Most Teams
Generic AI
Innovation Within
Business Model
Partial, in your head
Generic template
Complete hypothesis map
Interview Questions
Written from scratch
Random questions
Mapped to what you need to learn
Analysis
Manual summaries
Generic summary
Connected to your hypotheses
Learning Speed
4-6 weeks
Fast but shallow
1 week, deep insights
Quality
Depends on experience
One-size-fits-all
Built for validation
Stop Building the Wrong Thing
Stop Building the Wrong Thing
Stop Building the Wrong Thing
Stop Building the Wrong Thing
Every day you wait is another day guessing instead of knowing.
See your complete hypothesis map in minutes
Ask interview questions that reveal truth
Get insights that actually help you decide
Learn in one week what takes most people a month
See your complete hypothesis map in minutes
Ask interview questions that reveal truth
Get insights that actually help you decide
Learn in one week what takes most people a month
See your complete hypothesis map in minutes
Ask interview questions that reveal truth
Start with your first business model canvas today.
Articles
Articles
Articles
Articles
Explore our content spanning various topics, curated to inform, engage, and help your path to discovery.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
Maximizing Key Resources for Business Success
Unlock the potential of essential resources to drive your business forward
Maximizing Success with Key Partnerships in Your Business Model
Uncover the strategic power of partnerships in driving business growth and innovation
Unlocking Revenue Streams: A Comprehensive Guide for Your Business Model
Discover how businesses generate revenue through diversified streams.
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