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Company

Customer Discovery. Without the Pain.

Customer Discovery. Without the Pain.

Customer Discovery. Without the Pain.

Ideas have the power to create products that shape the world—but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Ideas have the power to create products that shape the world—but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Trusted by 150+ innovators around the planet

Validate Ideas. Drive Innovation. All Powered by AI

Customer discovery is one of the toughest stages of product building. Picture this: You have a game-changing idea, but does it resonate with your audience? To find out, you need actionable insights. So where do you begin? How do you know which questions to ask, and how do you make sense of hours of customer interviews?

Customer discovery is one of the toughest stages of product building. Picture this: You have a game-changing idea, but does it resonate with your audience? To find out, you need actionable insights. So where do you begin? How do you know which questions to ask, and how do you make sense of hours of customer interviews?

Skip The Guesswork, Get to Product Clarity.

Skip The Guesswork, Get to Product Clarity.

Our AI-powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.

Our AI-powered platform helps you ask better questions, surface honest feedback, and transform conversations into actionable insights. Now you can focus on what you do best—building great products.

Think Like a Scientist

Think Like a Scientist

Research shows that entrepreneurs who think like scientists—testing ideas, analyzing feedback, and refining their vision—are more likely to succeed. We make it easy to follow this process.

Research shows that entrepreneurs who think like scientists—testing ideas, analyzing feedback, and refining their vision—are more likely to succeed. We make it easy to follow this process.

Innovation Within turns your ideas into clear hypotheses about customers, their needs, and the product. Our platform creates interview questions, analyzes responses, and uncovers key insights, letting you experiment smarter and turn ideas into successful products faster.

Innovation Within turns your ideas into clear hypotheses about customers, their needs, and the product. Our platform creates interview questions, analyzes responses, and uncovers key insights, letting you experiment smarter and turn ideas into successful products faster.

People in the office
People in the office
People in the office

Our Features

Your Customer Discovery Process, Enhanced by AI

Your Customer Discovery Process, Enhanced by AI

A Strong Start: Create Expert Business Models Instantly

A Strong Start: Create Expert Business Models Instantly

A Strong Start: Create Expert Business Models Instantly

Start with clarity. Our AI-driven business model generator instantly transforms your idea into a clear, structured foundation, mapping out core assumptions and hypotheses. Built for immediate direction, so you can launch with confidence and refine with real customer feedback from day one.

Your Customer Discovery Process, Enhanced by AI

Product Video

Building blocks for your next website.

Building blocks for your next website.

Build a unique experience by mixing and matching components. Make your brand shine.

Build a unique experience by mixing and matching components. Make your brand shine.

Gradient

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Gradient

Watch the video

Gradient

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complete toolkit

Building blocks for your next website.

Building blocks for your next website.

Build a unique experience by mixing and matching components. Make your brand shine.

Build a unique experience by mixing and matching components. Make your brand shine.

Our success

Leading development for modern teams.

Leading development for modern teams.

20+

Prebuilt Pages

60+

Sections

80

Design Assets

6

Team members

complete toolkit

Complete pages for your project.

Complete pages for your project.

Build a unique experience by mixing and matching components. Make your brand shine.

Build a unique experience by mixing and matching components. Make your brand shine.

25+ Prebuilt Pages

60 Building Blocks

Comprehensive Styleguide

Watch the video

Watch the video

Watch the video

complete toolkit

Building blocks for your next website.

Building blocks for your next website.

Build a unique experience by mixing and matching components. Make your brand shine.

Build a unique experience by mixing and matching components. Make your brand shine.

“I’m absolutely blown away by the new Fraction template. You have to try it!”

Jason Walter

Fraction

“It’s incredible. I love how easy it is!”

Jason Walter

Fraction

“I still can’t get over how fast I built my website just copying components from the Boost template.”

Jason Walter

Fraction

“I’m absolutely blown away by the new Fraction template. You have to try it!”

Jason Walter

Fraction

“It’s incredible. I love how easy it is!”

Jason Walter

Fraction

“I still can’t get over how fast I built my website just copying components from the Boost template.”

Jason Walter

Fraction

Fraction template

Build a website that performs better.

Build a website that performs better.

Website examples
Website examples
Website examples