Get Clarity on Customer Needs

Build Products & Services Customers Love

The Discovery Platform™ is...
Cloud-based customer development software to help you understand unmet customer needs so you don't build products no one wants.
Solutions for Innovators
Are you an incubator, accelerator, lean consultant, startup founder, design thinker, corporate innovation leader, entrepreneurial program lead, customer development or market research team?
Not for profit, state agencies, development agencies and other organizations with a mission to administer entrepreneurial education programs are complemented by our Discovery Platform™ in teaching programs. We support teams of entrepreneurs at every stage to best tackle their product/market fit, with a robust platform for customer development. Track the progress of innovation teams across your organization with simple administration and powerful business insights to analyze and guide significant outcomes for your teams. Higher learning institutions, professors, universities and government agency academic programs all are customers of Innovation Within. Contact our sales team to schedule a demo to better learn how our platform can assist with your existing curriculum.
Corporate Innovation
Large organizations who are implementing multiple innovation projects across countries, regions and product/technology domains all benefit from the Discovery Platform™. Track the progress of innovation teams across your company with simple administration and powerful business insights to analyze and guide significant outcomes for your organization. Make powerful, customer informed decisions about where innovation is heading.
Lean Experts, Design thinking, Consumer Insight Specialist, Market Researchers
You're busy, focused on new engagements and supporting existing clients. Ease the process of helping new teams develop and validate their business model with customer interviews. With the Discovery Platform™ you can track team progress and keep the flow of communication going. Our dashboard provides insight into team collaboration and progress, enabling a transparent, customized feedback channel for teams and admins.

Managing multiple engagements across organizations is a breeze. You'll have a very powerful tool at your finger tips, while your clients will get your best guidance with one simple tool.
Startup Founders, Entrepreneurs,
Innovators & Visionaries
Inform your vision, understand your customer, collaborate with your team. Save time, money and energy by validating your product - before you build something no one wants. Focus your passion on real customer needs. Start small and add new team members, mentors and advisors as your momentum builds.
Why record customer discovery?
So you can focus on the customer, not on taking notes. Click to learn more.
What if you could capture your customers' voice?
The Discovery Platform™ by Innovation Within allows you to record your customer's voice, act on the insights you discover and collaborate with your team.

Our software will guide you through the process of finding product/market fit in three simple steps.
3 Steps to Product/Market Fit
Develop your business model
It's quick and easy to design your business model in our platform. Start with your best guess and refine your hypotheses as you learn.
Talk to your customers
Track your customer development interviews so the whole team can share and collaborate. Record your interviews and we'll automatically transcribe them for your review.
Surface Insights
Never lose track of the valuable insights your customers share with you. Our annotation engine tracks insights across recorded conversations and notes.

Business Model Canvas
A simple way to define the essential blocks of your business. Start with your best guesses. As you validate/invalidate your hypotheses, you zero in on the right business model.
Fast, easy and effective
Create your business model in minutes. Use the evidence of customer insight to validate/invalidate hypothesis. The BMC visualizes your progress and helps you focus on the important stuff so you know when you've reached product/market fit. Use the timeline slider you to review the evolution of your business model from day zero to now.
Plays well with others
PPT Export from any point in time. Embed your BMC in presentations for investors or other stakeholders.
Collaboration built in
The Discovery Platform™ is all about collaboration. With preconfigured chat channels built-in, it's super easy to foster contextual discussions for all stakeholders. As you navigate teams, the chat channels automatically change to reflect it.
Customer Interviews
Take notes or record customer interviews,
either way we've got you covered.
Record interviews in the Discovery Platform™ or upload your audio recordings. We transcribe them using state of the art ASR (Automatic Speech Recognition).
With our SmartTranscript™ technology you can navigate the audio, review and edit. Play audio from any cursor location or play any selection.
Annotate with ease
Highlight text and click 'Create' to create an insight to share with the team. Want to assign a category? Add a comment? Link an insight to support a hypothesis? We do that too.
Powerful Insights
All your customer insights in one place. Understand your customers on a new level.
See all insights across all recorded interviews and notes in one simple view.
Want to see every feature request to help your team prioritize what to build? Want to see every insight linked to your customer segments? Or just review insights from other teammates interviews? With our powerful filtering, it's just a click or two away.
Play audio for any insight you create. Sifting through hours of audio has never been easier. Now the voice of the customer is directly available for all stakeholders to hear.

Want to talk? Our team is here to help
Pricing & Demo

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Customer Support
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Please reach out to us with any questions:
Contact us:
+1 831.419.3830
Innovation Within
106 Village Circle
Santa Cruz, CA 95060