A cohort is a collection of workspaces, one per team. A team's workspace contains a business model canvas for developing hypotheses and an interview feature for capturing and analyzing customer interviews. If you record your interviews in our software or elsewhere (Zoom call, voice recorder, iPhone, etc.) we'll automatically transcribe it. This allows teams to review and annotate the key insights. These insights are connected to the relevant hypotheses as evidence to help you decide if the hypothesis is valid or not. You can also keep detailed interview notes and annotate them as well. This process is simple, easy way to market test business strategies. Everything you need is in one place. No more app-juggling between cloud document storage, presentation tools, transcription services and chat apps.