Customer Discovery.
Without the Pain.

Customer Discovery.
Without the Pain.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Ideas have the power to create products that shape the world, but without customer understanding, even the best products fail. Our platform helps you understand your market by uncovering customer insights, transforming ideas into products customers love.

Validate Ideas. Drive Innovation. All Powered by AI.

Trusted by 150+ innovators around the planet

Trusted by 150+ innovators around the planet

Our platform empowers founders, researchers, and educators to deeply understand customer needs, conduct meaningful interviews, and gain actionable insights for smarter decisions.

Customer discovery is one of the toughest stages of product building. Picture this: You have a game-changing idea, but you're unsure if it truly resonates with your audience. To find out, you need actionable insights. So where do you begin? How do you ask the right questions and make sense of a flood of feedback?

We Take the Guesswork Out of Customer Discovery

We Take the Guesswork Out of Customer Discovery

We Take the Guesswork Out of Customer Discovery

Innovation Within simplifies the process by helping you ask the right questions, gather honest feedback, and turn raw data into clear insights. While you handle the customer outreach, our platform ensures your interviews lead to valuable, actionable results. With Innovation Within, you can focus on creating products that resonate deeply without getting bogged down by analysis.

Think Like a Scientist

Research shows that entrepreneurs who think like scientists—testing ideas, analyzing feedback, and refining their vision—are more likely to succeed. We make it easy to follow this process.

Innovation Within turns your ideas into clear hypotheses about customers, their needs, and the product. Our platform creates interview questions, analyzes responses, and uncovers key insights, letting you experiment smarter and turn ideas into successful products faster.

Enterprise Asana image
Enterprise Asana image
Enterprise Asana image

Your Customer Discovery Process, Enhanced by AI

Your Customer Discovery Process, Enhanced by AI

Your Customer Discovery Process, Enhanced by AI

Create a Data-Backed Business Model

Create a Data-Backed Business Model

Start with clarity. Our AI-driven business model generator instantly transforms your idea into a clear, structured foundation, mapping out core assumptions and hypotheses. Built for immediate direction, so you can launch with confidence and refine with real customer feedback from day one.

Ask the Questions That Matter

Our platform crafts targeted, meaningful questions to uncover your customers’ true motivations.

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Ask the Questions That Matter

Our platform crafts targeted, meaningful questions to uncover your customers’ true motivations.

View

Original Sound: Off

Rebecca

Christopher

Mute

Stop Video

End

Ask the Questions That Matter

Our platform crafts targeted, meaningful questions to uncover your customers’ true motivations.

View

Original Sound: Off

Rebecca

Christopher

Mute

Stop Video

End

We help you ask questions that truly uncover insights

Crafting the right questions is an art and a science. Our platform follows proven methodologies to ensure your interview questions are clear, unbiased, and easy for customers to understand.

By avoiding psychological traps and confusion, we help you create a comfortable environment where customers can share their genuine thoughts and experiences. This means every response is authentic and actionable, giving you insights you can trust to guide your decisions.

Auto-transcribe your interviews

Get quick, accurate transcriptions of your meetings and interviews so you can focus on what matters most: understanding customer needs and gaining reliable insights.

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

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Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

View

Original Sound: Off

Rebecca

Christopher

Mute

Stop Video

Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Transcribe your meetings instantly

With new Zoom integrations, find your insights faster.

Transcribe Meeting

Rebecca

Christopher

Upcoming interviews

Thu

25

Interview with James Page

12:30 – 2:15 PM

Sat

27

Interview with Jonathan Bon…

2:30 – 4 PM

Rapid Clarity: Analyze Interviews with Precision

Streamline customer discovery, gather feedback efficiently, and engage directly with your audience. Pinpoint pain points, preferences, and expectations for authentic insights that drive market success and satisfaction.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Insight Rating

Link Insight to Hypothesis

The stand itself is charming. They've got a nice setup with a colorful sign and even a small seating area to sit and relax.

Value Propositions

Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.

Our unique recipe and personal touch create a superior lemonade experience.

Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.

Value Propositions

Our lemonade stands offer the freshest lemonade, made from lemons grown within the community.

Our unique recipe and personal touch create a superior lemonade experience.

Our lemonade contributes to the local economy by sourcing ingredients from neighborhood growers.

Data-Driven Decisions: Build Evidence for Your Ideas

Data-Driven Decisions: Build Evidence for Your Ideas

Smart decisions start with real evidence. Whether you're testing a new idea or refining an existing one, our platform organizes valuable data into clear, actionable insights—helping you make smarter moves every time.

Connect all the dots. Start your discovery by uncovering correlations and patterns to propel further investigation and research.

A repository for your insights

A repository for your insights

Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.

Organize all your insights into meaningful themes and topics with precision and purpose. Our platform empowers you to tag and classify data effortlessly, turning insights into a catalyst for evidence-based innovation.

Insights (29)

Person

Date

Interviewee

Rating

Quote

Tag

Tags

04/15/24

Jonathan Boham

They always use freshly squeezed lemons, and you can really taste the difference.

General Insight

04/03/24

Victoria Nam

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

General Insight

03/29/24

Roberta Paskal

The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.

KA

Feedback

MH

06/30/21

Jonathan Bonham

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MH

06/30/21

Test New Audio

This is my Notes. Changed. ,my change

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RS

MH

06/30/21

Test New Audio

y Notes. Changed. ,my change This change

sdfsdfsd

KP

MH

06/29/21

Publish

sasddasasd

MH

06/29/21

Test New Audio

Changed. ,my change

asdfasdf

LB

05/26/21

testing seconds

One minute has passed

Laurie's Comment

CS

LB

05/21/21

audio

I’m here, I’m not in prison

Instructor insight

KP

11/12/20

Test New Audio

There are currently four projects that were working on.

Cross-org feedback

KP

LB

07/16/20

Instructor Feedback Test

If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?

Highlighted Feedback

KP

LB

07/16/20

Instructor Feedback Test

Overall comment on interview

KA

07/09/20

Nic & James Google

Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.

new feedback team member

KA

07/09/20

Nic & James AWS Audio test

Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.

New Feedback as TM

KP

JB

06/09/19

Instructor Feedback Test

Empty comment

JB

06/08/19

audio

testsdds

JB

06/08/19

audio

hello!

DC

03/03/19

test audio

ght on that that rate information have you ever and the company in your current w

comment

KR

DC

03/03/19

test audio

Yeah is there a particular you're paying he loved her carbon you Carol

comment

VP

DC

10/02/18

audio

t was game day here, so Branden Riddle-Terrell had been out that morning to touch up the diamond, helping to chalk the foul lines and fill in potholes. It was Riddle-Terrell who made the sign that hangs near one of the dugouts — HOME OF THE SAN QUENTIN GIANTS — and who fixed the American flag nearby, and who

Insights (29)

Person

Date

Interviewee

Rating

Quote

Tag

Tags

04/15/24

Jonathan Boham

They always use freshly squeezed lemons, and you can really taste the difference.

General Insight

04/03/24

Victoria Nam

The stand itself is charming. They’ve got a nice setup with a colorful sign and even a small seating area to sit and relax.

General Insight

03/29/24

Roberta Paskal

The lemonade is fantastic, but I just wish I had something to go with it, like a cookie.

KA

Feedback

MH

06/30/21

Jonathan Bonham

fdfsdfsf

MH

06/30/21

Test New Audio

This is my Notes. Changed. ,my change

sdafasdf

RS

MH

06/30/21

Test New Audio

y Notes. Changed. ,my change This change

sdfsdfsd

KP

MH

06/29/21

Publish

sasddasasd

MH

06/29/21

Test New Audio

Changed. ,my change

asdfasdf

LB

05/26/21

testing seconds

One minute has passed

Laurie's Comment

CS

LB

05/21/21

audio

I’m here, I’m not in prison

Instructor insight

KP

11/12/20

Test New Audio

There are currently four projects that were working on.

Cross-org feedback

KP

LB

07/16/20

Instructor Feedback Test

If you could wave a magic wand and be able to do anything that you can’t do today, what would it be?

Highlighted Feedback

KP

LB

07/16/20

Instructor Feedback Test

Overall comment on interview

KA

07/09/20

Nic & James Google

Do you happen to know of maybe any other companies that are present in that meet up? Sure. I've met people from HP Microsoft Amazon Facebook sap Cisco Tesla and a few others.

new feedback team member

KA

07/09/20

Nic & James AWS Audio test

Yeah. Currently, I manage a team of 20 individuals, and we're working on developing the next big products for our company.

New Feedback as TM

KP

JB

06/09/19

Instructor Feedback Test