From ideation to market, understanding your customers’ needs will increase your chances of success.
Have you ever seen a product and wondered who is this for? You may have found a product serving a customer that doesn’t exist. Customer Discovery makes sure that doesn’t happen by guiding you to product/market fit through customer interviews. Starting with an idea you create hypotheses to describe your business model. Then, by conducing customer interviews you’ll discover if your hypotheses are valid. This is a “move fast and learn” approach that allows you iterate quickly and build products customers love.
The Discovery Platform™ provides the business modeling and interviewing tools to design your business model and conduct research to validate it. Using insights gained from interviews enables you to systematically make evidence-based decisions about every aspect of your business model.
Whether you are in a startup or a large cohort in an academic, accelerator or corporate setting the Discovery Platform™ will guide you through the Lean Launchpad process used by millions of innovators and entrepreneurs.
Give all stakeholders direct access to the customer’s voice to promote a culture of understanding and collaborative problem solving. Shared insight drives better decisions in less time resulting in better products that customers love.
Innovation Within’s Discovery Platform™ is designed to help you create groundbreaking, viral products based on qualitative research and the scientific method. With our innovative software, you begin by creating a business model and establishing hypotheses about the problem you’re solving, your target customers and unique value proposition. Then use the Customer Discovery process to interview customers and validate/invalidate your hypotheses along the way. Keep your research and team organized in one place, easily recording, transcribing and annotating customer interviews as you go.
We believe when you take the time to understand your customers’ wants, needs and behaviors, you can build a product that fulfils unmet those needs and find product/market fit.
Turn Ideas into Business Models
Upload and transcribe in minutes
Validate or Pivot
Turn raw data into insights in minutes
Turn Ideas into Business Models
Upload and transcribe in minutes
Turn raw data into insights in minutes
Validate or Pivot
We created the Discovery Platform™ to tackle problems people were experiencing in their Customer Discovery processes. Rather than build a platform that would address known issues, we set out to build a platform using the very methodology it would serve. Through an extensive Customer Discovery process, the Discovery Platform™ was born. Keeping pace with the latest developments in innovation pedagogy and incorporating continuous feedback allow us to better help teams validate their business models and find product/market fit.
See something you think we can improve?
With the Discovery Platform™, teams test their ideas, creating Insights from Interviews, secondary research and other data sources.
Meet student needs and instructor requirements for entrepreneurship studies. Built for complex data gathering and decision making, students conduct customer interviews, track their findings, and apply what they’ve learned to their business hypotheses.
Learn More →
Run organized, engaged cohorts. Follow teams as they navigate business model validation, while staying updated and providing guidance through the process.
Learn More →
Behind every successful business is a well-researched business model. Help entrepreneurs understand the unmet needs of their customers to ensure they have the winning business model for their idea to succeed.
Learn More →
Ongoing business development and innovation requires continuous firsthand customer research. Ensure your business is aligned with your customer’s evolving needs, wants and behaviors to maintain market position in your industry.
Learn More →
From applied research to economic and workforce development, understanding the needs of the customer plays a pivotal role in creating effective innovation programs.
Learn More →
If understanding your customers’ needs is important you you, we’d love to chat.