Can talking to your customers make you a better innovator?

From ideation to market, understanding your customers’ needs will increase your chances of success.

Our Clients and Partners Include

The Customer Interview and Why it is so Important

Have you ever seen a product and wondered who is this for? You may have found a product serving a customer that doesn’t exist. Customer Discovery makes sure that doesn’t happen by guiding you to product/market fit through customer interviews. Starting with an idea you create hypotheses to describe your business model. Then, by conducing customer interviews you’ll discover if your hypotheses are valid. This is a “move fast and learn” approach that allows you iterate quickly and build products customers love.

The Discovery Platform™ provides the business modeling and interviewing tools to design your business model and conduct research to validate it. Using insights gained from interviews enables you to systematically make evidence-based decisions about every aspect of your business model.

Whether you are in a startup or a large cohort in an academic, accelerator or corporate setting the Discovery Platform™ will guide you through the Lean Launchpad process used by millions of innovators and entrepreneurs.

Make better products

Give all stakeholders direct access to the customer’s voice to promote a culture of understanding and collaborative problem solving. Shared insight drives better decisions in less time resulting in better products that customers love.

What Our Customers Have to Say

What Our Customers Have to Say

What is the Discovery Platform™?

Innovation Within’s Discovery Platform™ is designed to help you create groundbreaking, viral products based on qualitative research and the scientific method. With our innovative software, you begin by creating a business model and establishing hypotheses about the problem you’re solving, your target customers and unique value proposition. Then use the Customer Discovery process to interview customers and validate/invalidate your hypotheses along the way. Keep your research and team organized in one place, easily recording, transcribing and annotating customer interviews as you go.

We believe when you take the time to understand your customers’ wants, needs and behaviors, you can build a product that fulfils unmet those needs and find product/market fit.

The Customer Discovery Journey

Hypothesize
Turn Ideas into Business Models
You have a great idea, yet what's the best business model required to succeed? Our business modeling feature helps clarify the problem you solve, the customers you'll serve and the value proposition. These hypotheses are the starting point for Customer Discovery.
Interview

Upload and transcribe in minutes

Upload your interview recording and we'll transcribe it with our fast, accurate transcription engine. Seek and edit, name speakers, split monologues, and more. Now you have the raw evidence you need to validate and invalidate your business model hypotheses.
Validate

Validate or Pivot

As you gather evidence to validate or invalidate your hypotheses, you'll come to a point where you have to decide; has my idea been validated, or is it time to pivot? Make the decision based on insights from your interviews and your ability to fill their needs.
Evaluate

Turn raw data into insights in minutes

Our SmartInsights™ feature allows you to categorize, comment on and link insights to your hypothesis. Quickly build a library of 'voice of the customer' insights that you can review directly on your business model canvas. Scientific validation has never been easier.
Hypothesize
Turn Ideas into Business Models
You have a great idea, yet what's the best business model required to succeed? Our business modeling feature helps clarify the problem you solve, the customers you'll serve and the value proposition. These hypotheses are the starting point for Customer Discovery.
Interview

Upload and transcribe in minutes

Upload your interview recording and we'll transcribe it with our fast, accurate transcription engine. Seek and edit, name speakers, split monologues, and more. Now you have the raw evidence you need to validate and invalidate your business model hypotheses.
Evaluate

Turn raw data into insights in minutes

Our SmartInsights™ feature allows you to categorize, comment on and link insights to your hypothesis. Quickly build a library of 'voice of the customer' insights that you can review directly on your business model canvas. Scientific validation has never been easier.
Validate

Validate or Pivot

As you gather evidence to validate or invalidate your hypotheses, you'll come to a point where you have to decide; has my idea been validated, or is it time to pivot? Make the decision based on insights from your interviews and your ability to fill their needs.

Who We Are

Customer Discovery is in our DNA

We created the Discovery Platform™ to tackle problems people were experiencing in their Customer Discovery processes. Rather than build a platform that would address known issues, we set out to build a platform using the very methodology it would serve. Through an extensive Customer Discovery process, the Discovery Platform™ was born. Keeping pace with the latest developments in innovation pedagogy and incorporating continuous feedback allow us to better help teams validate their business models and find product/market fit.

See something you think we can improve?

Let us know!

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Keep all of your Customer Discovery In One Place

With the Discovery Platform™, teams test their ideas, creating Insights from Interviews, secondary research and other data sources.

  • Team workspaces for customer research and business model development
  • Robust cohort management for facilitators to keep up with and guide entrepreneurs through their research
  • Sophisticated messaging integrated into each step

    Learn more about our features →

How could Innovation Within Benefit you?

Meet student needs and instructor requirements for entrepreneurship studies. Built for complex data gathering and decision making, students conduct customer interviews, track their findings, and apply what they’ve learned to their business hypotheses.
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Run organized, engaged cohorts. Follow teams as they navigate business model validation, while staying updated and providing guidance through the process.
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Behind every successful business is a well-researched business model. Help entrepreneurs understand the unmet needs of their customers to ensure they have the winning business model for their idea to succeed.
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Ongoing business development and innovation requires continuous firsthand customer research. Ensure your business is aligned with your customer’s evolving needs, wants and behaviors to maintain market position in your industry.
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From applied research to economic and workforce development, understanding the needs of the customer plays a pivotal role in creating effective innovation programs.
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CONTACT

If understanding your customers’ needs is important you you, we’d love to chat.