Embarking on a customer discovery journey can be overwhelming, especially for first-time entrepreneurs. However, knowledge is power when it comes to understanding the target market, developing the right products, and creating a successful business model. The following are must-read books for customer discovery. The Power of Knowledge Understanding your customers is crucial to any business’s...

It is crucial to ensure that your customer discovery questions asked are neutral and unbiased. Bias can affect the quality of data collected, leading to erroneous findings and misguided decisions. This article explores the different types of bias in customer discovery, its impact on research outcomes, and techniques for reducing bias. We will also provide...